A new trend is taking over TikTok and Instagram called the AI Barbie Box challenge, where people are turning themselves into ...

A second Barbie console game came out in 1993, but a planned 1994 game was scrapped. In the late 1990s, Mattel specialized in interactive computer games for Barbie on Windows. Runecraft produced ...

coding a computer program and building a robot. Barbie has an impressive resume. These are just a few of the STEM careers she's had over the years. Credit: mattel Barbie enlisted Cynthia Breazeal ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel published a brightly colored sticker book, Barbie: I Can Be a Computer Engineer in 2010, but no one paid much ...

WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials. The toy and ...

Mattel Inc.; Chesnot/Getty Happy birthday, Barbie! Barbara Millicent Roberts — who we all know as Barbie — turns 65 on March 9, and in honor of her big birthday, Mattel has released a new doll ...

In 1980, Mattel introduced the first Black and Latino Barbie and Ken dolls after previously relegating multicultural dolls to the friend role. It also released the first of a series of ...

Gilbert Flores/Deadline via Getty; Mattel, Inc There's no denying that Margot Robbie — and her stylist Andrew Mukamal — are completely devoted to the Barbie bit, making fans all over the world ...