While Barbie is now available to stream, it's also still in theaters — and for those who want an even more out-of-the-box experience, the movie will be released in IMAX theaters for a one-week ...

Born into a girls’-toys landscape that was populated almost exclusively with baby dolls, Barbie was inspired by a raunchy German gag gift spotted in a shop window by the co-founder of Mattel ...

Barbie's hot-pink empire just reached a whole new level. But many dolls came after her — often marketed as more relatable or more representative.

Barbie, that minx, invaded my home against my mom’s inclinations, as she did for so many Generation Xers and millennials. Our Boomer parents’ sensibilities were offended by her frivolous ...

"Barbie" beat "The Avengers" by $2,764,233, pushing it down into the No. 12 spot on the domestic box office list. The Greta Gerwig film needs to make $27.28 million to dethrone 2015's "Jurassic ...

Warner Bros. and Mattel set out to create a movie marketing machine — including more than 100 brand collabs and viral social media campaigns — to build excitement for the film's July 21 release.

There were plenty of reasons to think the “Barbie” movie might have a hard time finding an audience in China. It’s an American film, when Chinese moviegoers’ interest in, and government ...

The government response, published Thursday, cited the more than $400 million contribution 'Barbie' and 'Bridgerton' made to ...

Its trailer is a parody of “2001: A Space Odyssey’‘, which suggests that, love Barbie or loathe her, she will be treated with a knowing wink. It is a business turnaround story, too.

The WNBA landscape is nothing short of contentious right now. The league’s announcement of expansion to three new cities has been at the forefront of discussion for some time.

Barbie-maker Mattel announced it is raising prices on some of its toys as it navigates a "volatile macro-economic environment and evolving U.S. tariff landscape." ...