It's seriously funnyAs a mom of two Minecraft-playing boys, aged 10 and 14, it was a guarantee that I'd be among the millions ...

Mazzocco reflects on her experience with her daughters (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that they don ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Get ready for a wild ride as we follow Barbie's journey from fashionista to award show sensation! Ever wondered what it takes to turn a plastic doll into the golden statue everyone dreams of? Craft ...

But one mum has revealed a 50p hack that’ll help get those pesky Barbie rubber bands out of your kids’ hair in seconds. The hair ties are often stretchy but are small and plastic-like to help ...

Barbie has announced that LeBron James is the ... inspire dreams, and show kids that they, too, can achieve greatness," James said. Sticking true to James' style and likeness, his Ken doll is ...

(Did I mention there's no swearing? It didn't need it, just like it it didn't need fart jokes to appeal to the kids.) Unlike Barbie, there are not a lot of emotions to process here. Maybe that's ...

Mattel has unveiled LeBron James as its Kenbassador. He is the first professional male athlete to receive a Ken doll.