The Akron native was grinning ear to ear like a kid on Christmas morning when he saw the Barbie Signature Kenbassador version of himself for the first time. James was recently announced as being ...

NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel ... These phrases are references to his foundation’s core values. Senior VP of Barbie and ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire ...

But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken. Dubbed the ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend ...