The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron James doll is designed in the decorated athlete, author, activist and philanthropist’s likeness, complete with “LJ” letterm an jacket and more accessories.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Mattel has introduced a Ken doll made in the likeness of legendary NBA star LeBron James, marking the first such figure honoring a pro athlete since the toy character debuted in 1961, two years after Barbie.