LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

Sending LeBron James home during during the NBA playoffs is never easy — but you can now bring him into yours this postseason ...

LeBron James just made his boldest crossover yet-and no, it's not a sneaker collab or another Looney Tunes movie. The Los ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in ...

US basketball player LeBron James will become the first athlete with a Ken doll made in his likeness. The LeBron James Kenbassador doll, which was designed to celebrate the Los An ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

LeBron James not only has made his undeniable mark on the court, but he’s continuing to collect more infinity stones for his off-court cultural impact. The legendary basketball player’s legacy will be ...