Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.

Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie ...

A new AI trend has taken over the internet — this time turning everyday people into Barbie dolls using ChatGPT. With ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

TikTok influencer Noemi de Lama warns that U.S. tariffs could inflate Barbie doll prices, impacting collectors like her.

LeBr0n (sic) James Voodoo Doll Parody: The description notes “Don’t like his cockiness? Stick a pin in him” and they ...

Surrounded by hundreds of Barbies at her home in the northern Spanish port of Gijon, TikTok influencer and collector Noemi de ...

Mistik via TikTokBarbie influencer and collector Noemi Lama, known as 'Mistik', fears a looming price rise for the iconic dolls. That’s as a trade war continues, sparked by U.S. President Donald Trump ...

Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way.