Barbie is rolling out its biggest global ad campaign since 2015. The ad aims to show how playing with dolls can develop traits like empathy and generosity in kids. Barbie's sales soared 87% year ...

LOS ANGELES-- (BUSINESS WIRE)--Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible™,” the world’s most popular doll is debuting a new brand anthem to kick off 2014.

Ad Meter, in its 34th year, ranks commercials by consumer rating with registered voters scoring each ad on a 1-to-10 scale. “There’s a lot of great competition,” Hurbis says.

Barbie's latest career shift seems designed to capture not the imaginations of 7-year-old girls (did you know what an "entrepreneur" was at that age?) but those of parents dreaming of get-rich ...

In this case, it was an ad rep far from the C-suite who came up with the idea to create an active listing for Barbie’s house on Rocket’s website – “1 bedroom, 1 bath, 1 pink slide ...