CCEP has already taken its Coca-Cola and Sprite brands into the RTD category by partnering with premium spirits. Absolut Vodka & SPRITE was the number one new RTD product in 2024, while Jack Daniel’s ...

As discerning consumers get wise to greenwashing practices, they’re looking to the industry to get pragmatic with sustainable ...

According to Bacardi’s 2022 Cocktail Trends Report ... While the global rum market is experiencing a period of slow growth, the premium rum category is growing at a CAGR of more than 24%.

COCA-COLA fans are raving over the company’s version of one of the world’s most recognisable drinks as it lands in UK stores ...

“At Bacardi, we’re always looking for new ways to bring bold, exciting flavours to our fans, and Passionfruit is the perfect fit. “As the #1 rum brand in Europe we know that consumers are looking for ...

Robert Curley A visit to Puerto Rico wouldn't be complete without tasting one of its best-known beverages: rum. The spirit, derived from sugar cane, is one of Puerto Rico's top exports and the ...

With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.

NORTHAMPTON, MA / ACCESS Newswire / March 31, 2025 / In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his ...