Developed by the BMW Group Sound Design Studio, it uses spatial modulation to make acceleration feel like you’re moving through layers of sound, not just space. “In both Personal and Sport ...

Case in point: the new HypersonX soundscape that BMW has been developing for the Neue Klasse models. This comprises 43 sound signals and ’special driving sounds for Personal Mode and Sport Mode ...

This video focuses on how BMW is making the car feel controllable, fun and rewarding for keen drivers. It also reveals what the first electric M car will sound like, and it sounds like a ...