Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Contend, a legal tech startup leveraging genAI to provide affordable online legal support to consumers, has gained pre-Seed ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

When Anisha Oberoi launched Secret Skin in 2020 as “an impact-driven platform for sustainable beauty and skincare brands from ...

Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for ...

Leading earned creative agency Poem has launched a new culture-led B2B offering, Poem Resonate, in partnership with corporate ...

Mach Conferences and Events Limited is introducing its first B2C Religious Tourism Package for the Maha Kumbh Mela. With an overwhelming response, the company plans to expand its Religious Tourism ...