Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...

As global spend on influencer marketing increases, so does the need for brands to prove creator content is effective. Influencer agency Whalar’s Creator Effectiveness Meta-Analysis report, conducted ...

A city famed for its links to a legendary outlaw armed with a bow and arrow is set to host the 2028 European archery championships. Qualification events and eliminators will be held at Nottingham ...

Sports Connection 6-15-25: First segment BOWLING GREEN, Ky. (WBKO) - On this Father’s Day edition of Sports Connection, Kaden Gaylord-Day and Brian Webb sit down with the 2025 Kentucky Softball ...

Here’s how to create your own on-the-go journaling kit: Kitta stickers tuck easily into passport holders, wallets, or small pouches. A slim set of Soda tapes in a compact washi card or PET sample ...

Officers were called to a report that a shed at a property on Archery Fields had been broken into at around 6am on Saturday June 14, with a metal sheet and steel pipes being stolen. Police have been ...

Over the decades, the Damon Company has supplied major U.S. brands like Chrysler and built a strong retail presence under its Shrewd Archery brand, serving Olympians and international distributors ...

Exclusive: Nykaa Luxe finds its muse in Lisa Haydon Lisa Haydon fronts Nykaa Luxe’s latest campaign, spotlighting global beauty brands for the modern Indian luxury shopper.

Drink it in, Michigan beer enthusiasts: The popular beverages brewed by the nation's oldest operating brewery will be here before the end of summer. Yuengling beer will be available in Michigan ...

Following the 2021 re-release of Ubisoft's Scott Pilgrim vs. the World: The Game, the developers of TMNT: Shredder's Revenge are taking a crack at a brand new Scott Pilgrim game. It's called Scott ...

Kim Soo-Hyun got embroiled in controversy for allegedly being in an inappropriate relationshp with late actress, then minor Kim Sae-Ron. While many international companies have already dropped ...

Loblaw is pulling all products by this coffee brand from its shelves over 'unjustified' cost increases The move comes as coffee prices continue to rise in Canada. The Canadian Press Sammy Hudes ...