A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

some experts have posed concerns about Apple’s AI strategy. As Barchart reported earlier this month, “Analysts have raised questions about whether Apple’s heavily marketed “Apple ...

Apple (AAPL) shares climbed more than 3% in ... The company’s prudent AI strategy, focusing on integrating features like automated email drafting and call transcription into its devices ...

Peloton has shifted its focus to boosting profitability at the expense of growing sales by cutting marketing and other ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

Apple has officially launched a new app for iPhone called Apple Invites. This app, anticipated since at least the beginning of the year, allows users to create custom invitations to bring together ...

Amazon, Apple and others resume advertising on X. This shows how business & politics mix and things can change quickly ...

SONO earnings call for the period ending December 31, 2024. Sonos ( SONO 5.19%) Q1 2025 Earnings Call Feb 06, 2025, 4:15 p.m.