Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the ...

A team of Apple robotics researchers leaked one of its most ambitious future products, a tabletop robot expected to launch in ...

Apple has published a video of its robot lamp prototype, and explained its design philosophy for a different approach to robots.

Sometimes, a joke can become a million-dollar idea or an Apple Vision Pro cover. Here's dbrand's ultimate functional cover ...

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with ...

If the pictures and video are any (true) indicators, the upcoming iPhone SE 4 will retain the previous generation's simple ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Thanks to new leaks, the specs of the rumored Apple foldable iPhone have made its way online, teasing us of what’s to come.

Now, Apple is going in another new direction with Apple Miami Worldcenter, a brand-new “naturally inspiring” store that ...

The iconic brands we know today, like Apple, Nike, and Amazon, rely heavily on their bold, streamlined logos to stand out. Their success demonstrates simplicity's immense power to cut through the ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

This obsession with simplicity is no accident. It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo, ...