The Meta AI-style glasses would serve as a placeholder until Apple can deliver more advanced AR eyewear, a new report ...

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap Your email has been sent Apple isn’t giving up on its mixed reality dreams just yet. Despite the ...

Apple is reportedly working on a lighter and cheaper Vision Pro, along with a tethered version that plugs into the Mac.

Apple is reportedly working on a cheaper Vision Pro headset that will also be more comfortable, while another variant will ...

To see Apple racing towards that and bringing the “it just works” synergy to the smart glasses space would be significant. Let’s just hope that Apple Intelligence is in a better position for ...

Apple is reportedly gearing up to challenge Meta in the emerging smart glasses market, with plans to develop lightweight augmented reality (AR) glasses that could redefine the wearable tech space.