The glasses would reportedly serve as a placeholder until Apple has a more advanced AR headset.

The race to sell AR and smart glasses is all about breaking into the mainstream. And Meta has shown how Big Tech needs ...

The Vision Pro is exquisitely advanced, but also uncomfortable, pricey, and functionally lacking. I had a better time at spatial computing with smart glasses.

Apple is preparing to make a significant impact on the augmented reality (AR) market with its highly anticipated AR glasses, which are expected to launch in 2027. These glasses are designed to ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On ...

So, Apple may be looking for something similar: “Meta has already found success with a new category of non-AR glasses — ones specifically for taking pictures and AI — as it moves toward AR ...

Apple is reportedly working on a cheaper Vision Pro headset that will also be more comfortable, while another variant will ...

Apple and Google know that smart glasses will replace the smartphone as the main device people use the most, according to recent news. And the two leading smartphone platform makers don’t want ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...