Apple got some things right with the iPhone 16e — and some things wrong. Here's how it should apply those lessons to the ...

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight.

Apple first shows the four options: Rubber, Textiles, Leather, and Stainless Steel. Then, when you click on each option, the company shows the different brands and, finally, the different colors.

The iPhone 16 and iPhone 16 Plus come in five different colors: black, white, pink, teal, and ultramarine. Apple has opted for more saturated and bold colors this time instead of the muted pastel ...

It’s a bundle of features, some good, and some fairly pointless, and it’s clearer than ever that Apple, a company that’s long come to technologies later than rivals but with an extra panache ...

The company is planning its biggest-ever revamp ... to analyze the surrounding environment. Last year, Apple rolled out new colors for the AirPods Max headphones and low-end AirPods 4 models.

After a two-and-a-half year hiatus, Apple refreshed the standard iPad with a new eleventh generation model for 2025 — and it’s already marked down. On sale starting at $329 (reg. $349 ...