Amul, India one of the most beloved dairy brands, almost didn’t carry the name it’s famous for today. When Dr Verghese Kurien ...

Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Amul and India's National Dairy Development Board." Harvard Business School Case 599-060, November 1998. (Revised December 1998.) ...

Amul’s decision to move beyond dairy into foods has been interesting and perplexing. The two are very different businesses with unique challenges. India is the world’s top producer of milk ...

Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which sells dairy products under the 'Amul' brand ... litre packs by Rs 1 per litre across India to encourage consumers to buy larger ...

Amul is also creating beachheads in south India Amul’s Be More Milk campaign at Times Square The dairy major also wants to go beyond the Indian diaspora. On October 8, Amul’s campaign titled ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

The turnover from direct marketing of Amul products by 18 member unions will be around Rs 25,000 crore this fiscal, taking the total revenue to Rs 1 lakh crore.

Despite challenges in the dairy sector, all product categories experienced sales growth driven by volume, supply chain reconfiguration, and new product launches. Amul, through GCMMF, saw ...

In the esteemed YouGov India Value Rankings 2025 ... enabling every Indian home to have access to premium dairy products. Amul continues to rank in the top three in tier-1 and tier-3 cities ...

India's Dabur and Parle Agro, Reuters reported. Amul urges PM Modi to ban PETA, alleges conspiracy to malign Indian dairy sector Amul told PM Modi: "... The GDP can be affected adversely by ...

Instagram/@amul_india Whenever there is a milestone, you can trust Amul to capture the moment with its creative and relatable topicals. Known for its witty and celebratory artworks, the dairy brand ...