In my many years of global experience advising some of the world’s largest family business conglomerates, famous ...

Emerging tech and Web3 companies are rapidly transforming the digital landscape, reshaping how businesses and individuals ...

Aniete UdohIn a world where marketing is evolving at lightning speed, Anietie Udoh, Divisional Director of Marketing at Marketing Edge, sheds light on how W. Edwards Deming’s 14 principles provide the ...

Most people believe that as someone who works in finance, HR or legal, innovation is not their job. But this is not correct.

Marketing Intelligence is more than just collecting data—it's about transforming raw information into meaningful insights ...

AI can be immensely helpful in streamlining marketing tasks, allowing teams to focus on the work that matters most to them.

FLC Marketing Group's Nidhi Sehgal says the future of brands is integrated shopper and experiential marketing.

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

Globale Media's Bhavesh Talreja shares his take on some of the best performing brand campaigns during Ramadan.