Hello Kitty's 50th anniversary but Sanrio president Tomokuni Tsuji is confident it has the "next Hello Kitty" in reserve.

Sanrio's Hello Kitty combines 50 years of world-renowned kawaii aesthetic and sophistication in a new heels release coming ...

Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics. This brand, with over 50 years of history, has left an indelible mark ...