In today’s competitive landscape, maximizing your marketing potential is essential to achieving business growth. Our ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

Some advertising methods reaching a target demographic more effectively than others. For example, if you build high-end custom swimming pools, you may have better luck reaching your market by ...

A team of students from Syracuse University recently uncovered a treasure trove of 18th-century artifacts at the Crown Point ...

Seedtag's Sherry Mansour delves into how neuro-contextual advertising is transforming digital strategy in the GCC.

A startup called Gigablue claims to have reached a milestone by selling 200,000 carbon credits for its ocean-based carbon ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

The agency is cutting animal testing of chemicals. Some scientists are concerned, but in the meantime the rats (and zebra ...

Meta to bring advertising to WhatsApp’s updates tab: All about the upcoming feature In a strategic change, WhatsApp will roll out ads in its Updates tab, targeting its large user base.

Aims & ScopeNature Methods is a forum for the publication of novel methods and significant improvements to tried-and-tested basic research techniques in the life sciences. This monthly publication ...