IPL is passé, and Lok Sabha elections no longer carry the same thrill. A new battle is brewing in India, and is ready to take ...

Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of ...

Manoj Kumar, a cinematic nation-builder, left behind a legacy of 'Indianness' that brands can learn from. His films embodied ...

India's Next Entertainment Revolution segment, Bollywood singer Mohit Chauhan shared his journey. He initially aspired to be ...

Meet Ram Kapoor's father, Anil 'Billy' Kapoor, a renowned name in the advertising world, who changed the face of brands.

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

A look at which TV theme tunes reached number one on the Billboard Hot 100 and what made the themes to 'Miami Vice' and 'Welcome Back, Kotter' so popular.

Reginald Kenneth Dwight was a 20-year-old session musician when he applied for a job at a London record label, and was paired ...

In-app advertising, IAA for short, plays a significant role in the mobile app ecosystem as one of the most common methods for app monetization, and it serves as a powerful tool for user acquisition ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...