IPL is passé, and Lok Sabha elections no longer carry the same thrill. A new battle is brewing in India, and is ready to take ...

Manoj Kumar, a cinematic nation-builder, left behind a legacy of 'Indianness' that brands can learn from. His films embodied ...

Meet Ram Kapoor's father, Anil 'Billy' Kapoor, a renowned name in the advertising world, who changed the face of brands.

A look at which TV theme tunes reached number one on the Billboard Hot 100 and what made the themes to 'Miami Vice' and 'Welcome Back, Kotter' so popular.

Reginald Kenneth Dwight was a 20-year-old session musician when he applied for a job at a London record label, and was paired ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

Cleveland author Ellen Wohl will speak about her book “Snap Out of It: An Unexpected Caregiver's Way to Self-care, Stability, ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

According to one recent survey, that’s how much the fast food industry spends on advertising in a single year. No wonder ...

Just about everyone has their favorite brand of chocolate candy. Just because it's here today though, doesn't mean your sweet ...