“It gives you a false view that you understand exactly what's driving all of your business,” she says. “The reality is when ...

How did you end up being a creative? This might sound weird, but as a kid, I wasn’t hooked on anime intros or dramatic TV soundbites—it was those catchy TV commercial jingles that hijacked my brain.

The world’s oldest advertisement dates back to the 1st century AD. Discovered in the Greek ruins of Ephesus in Turkey, is a ...

While some think the golden age of jingles is behind, Ketron says jingles still have a place in advertising — now on even ...

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes? To find out, Signs.com quizzed 504 consumers of various ages. The study ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than through a widely seen TV commercial. There’s something about watching a ...

Final-year advertising students from Tunku Abdul Rahman University of Manage­ment & Technology (TAR UMT), Kuala Lumpur, took ...

Which party is looking out for your wallet? Also, which ads, jingles or taglines deserve a spot in the Advertising Hall of ...

A bill backed by Gov. Jeff Landry aims to rein in Louisiana’s famously aggressive personal injury attorney advertising.