Axios on MSN2mon
Meta, Google stand to win ad share from TikTok ban
Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...
Marketing23d
Four Factors That Affect the Viewability of Digital Display Ads
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...