From vintage print ads to classic TV spots, a cultural body under the central government has envisioned creating a “repository of old advertisements” published in India, both for their archival and ...

Although the average smartphone user is likely familiar with in-app advertising from a consumer perspective, understanding the intricacies of displaying ads within apps can be quite challenging. In ...

Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often ...

Just when they should be at their peak, experienced workers in creative fields find that their skills are all but obsolete.

TMAs erase the boundaries between community, advertising and on-chain activity. They’re not just mini apps – they’re modular growth pods for the following. Token launches – Airdrops via TMA and ads ...

Elon Musk is emerging as a new star in Democratic ads and fundraising appeals ... balance of the state’s Supreme Court. The advertising blitz tests whether Musk – whom Forbes pegs as the ...

Video ads are often more engaging and memorable than other forms of advertising, and can help brands connect with audiences in a more emotional and impactful way. Marketers have been using video ads ...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

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The Indira Gandhi National Centre for the Arts (IGNCA) is hosting the ‘Ad Art Exhibition: Four Decades of Indian Advertising, ...

Bottomless budgets. Important journalism. In-office brow care. Graydon Carter wants to make sure you know how great magazines ...