Major League Soccer and adidas announced on Wednesday the extension ... also provide the league’s official match ball. Largest commercial partnership in MLS history (Bloomberg) adidas' King ...

It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve seen Adidas put forth for their superstar Anthony Edwards.

Major League Soccer has announced 11 distinguished college players in the 2023 Generation adidas class and released the tentative list of players eligible for selection in Wednesday's MLS ...

The German sportswear company Puma announced on Thursday that it has appointed Arthur Hoeld as its new chief executive as the ...

Other commercial partners of German men's ... In terms of its substantial presence in German soccer, Adidas is also the kit ...

In 2006, Adidas engineered a coup that would have once been unthinkable, by securing an 11-year merchandising partnership with the National Basketball Association (NBA) in the US. In 2010, it wrote a ...

The adidas AE 1 (and its low-top version) has been a massive success among basketball fans and players. The only thing that can outshine Edwards' first signature sneaker has been its incredible ...

The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the ...