Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ...

Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.

Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...