When it comes to style and self-expression, our hair plays a pivotal role. It’s one of the first things people notice about ...

I didn’t want it to look super wiry or like that typical permed hair that’s short in the back ... with stacked layers for ...

The most surprising 2025 hair trend Hershberger foresees is a serious blast from the past: digital perms. Unlike perms in the past, which are called “cold perms,” a digital perm uses heat ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.