Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

We have some breaking news for y'all. Available for a limited time only (April 3-6) Krispy Kreme is teaming up with your childhood favorite cereal, Fruity PEBBLES! According to the press release, this ...

Thinking of switching up your usual bowl of cereal to something healthier? We asked three expert nutritionists to delve into which cereals are the healthiest and why, and to come up with the ...

But the Cold War was not the only war that took place during the 1950s. The decade began with the Korean War (1950–1953), when North Korean forces, aided by China and the Soviet Union, invaded South ...

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...

The 1950s had some major political and world events such as Dwight Eisenhower elected as the 34th President of the United States. Alaska becomes the 49th State and Hawaii becomes the 50th. On the ...

The maker of Shreddies is preparing to axe 300 jobs as Britons ditch cereal in favour of protein-heavy breakfasts. Cereal Partners UK & Ireland, which also makes Cookie Crisp and Nesquik, has put ...

Let’s not tar all cereal with the same brush, though. There are cereals out there that do provide a decent start to the day. And there’s no doubt they provide a quick fix. The best provide a ...