Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

KANSAS CITY, Mo. — The Big 12’s court design has become a talking (laughing?) point this week at the conference’s men’s basketball tournament. Which seems to be what the conference is ...

The grayish floor has the large Big 12 logo at midcourt as well as inside the paint on both ends of the court. The black baselines include the sponsor name Undefeated along with the Los Angeles ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

The Big 12 championship rings have arrived for the Arizona State University Sun Devils football team following its improbable ...

Cincinnati's Day Day Thomas (1) reaches for the ball along with Oklahoma State's Khalil Brantley (5) as the Big 12 logo is seen on the court during the second half of an NCAA college basketball ...