Inconsistency costs brands up to £470m this year, new research from System1 and the IPA suggests, with brands that demonstrate consistency counting the benefits of creative wear in through greater ...

It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth. That’s according to ...

Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Duration of Campaign Location/Region Gender Target audience Socio-economic Level Budget; 12 months - 3 years: SOUTH KOREA: Women: Adults (26-55) Low: The total spend for this campaign is $230,000 USD.

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

Data is crucial for fostering customer loyalty as it allows companies to identify their most valuable customers and focus on retaining them. Data may well be the holy grail of customer loyalty, as ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

Looks at the power that can be derived from strong brands in an entropy economy, a dynamic in which chaos and unpredictability reign, and stability wanes. Creative organizations are at a disadvantage ...