Aurora50, a DE&I startup, built an extensive collection of diverse and inclusive images featuring women in various professions in the UAE to build credibility to a global movement that showcased its ...

On the eve of 100+ years in the shadows, the Matildas, Australia's under-rated and under-supported women's soccer team, took a perfectly timed event and turned it into a tipping point for lasting ...

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. In order to convert GenZ, the Navy had to shift their perceptions of what it's like to be a ...

The beauty industry has long taken a one-size-fits-all approach to skincare and makeup. However, it is now being revamped with the emergence of hyper-personalization that focuses on crafting ...

McDonald’s, an international fast-food restaurant chain, launched the campaign ‘Big Enough to Make a Difference’ in Sweden, introducing initiatives focused on sustainability, the environment, and ...

McDonald’s, a QSR, introduced the first adult Happy Meal in partnership with streetwear brand, Cactus Plant Flea Market (CPFM) to generate brand fame, drive immediate sales with Gen Z in the US, ...

Telecom brand KPN partnered with Dutch musician MEAU and created a TikTok talk show to transform attitudes towards online shaming.

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

Dove launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health epidemic, especially among ...

The world’s best companies and campaigns for effectiveness, according to the WARC Effective 100. The top campaigns in the Effective 100 underline the importance of long-term planning, brand building ...

McDonald’s, an international fast-food restaurant chain, partnered with the up-and-coming fashion brand VAIN to design a new McDonald’s uniform to attract younger employees in Finland.

Fast food brand McDonald's changed negative perceptions about working at its company by enhancing its training programme into a credible qualification in Hong Kong.