Server-guided ad insertion (SGAI) has been called the 'best of both worlds' in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of ...

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) ...

Live streaming now makes up the majority of all streaming, and the results from this 2024 edition of the Live Streaming Technology Trends survey show just how industry professionals deliver protected ...

Whether it’s the local high school’s homecoming football game, or a wedding, or even a corporate gathering, it seems almost everyone wants to stream their live event over the Internet to a potential ...

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable ...

Streaming is no longer just about delivering content—it’s a high-stakes game of innovation, audience engagement, and revenue strategy. The rules are changing faster than ever, with AI-driven ...

Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of video-on-demand (VOD) and live content, with smooth ad stitching across connected TVs, mobile, and ...

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AdPlayer.Pro is a global provider of advanced outstream SaaS solutions, which enable digital businesses to streamline the configuration and optimization of online video advertising campaigns, hence ...

Caitlin Clark and Angel Reese, and that growth has carried over to the WNBA since the two stars went pro, according NBA Global Media Insights Team Leader Michelle Auguste. But a number of other ...

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion ...

Next-gen frame addresses diverse rackmount needs with flexible cooling and single/dual power supply models; streamlines Mini-Converter access ...