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2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...
Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?
“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report. Achieve clarity in your marketing ...
The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...
Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...
Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...
Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, ...
For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen ...
Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.
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