2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report. Achieve clarity in your marketing ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can ...

Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.

Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing ...