Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past ...

Descubra as três principais tendências que estão remodelando a forma como as marcas se conectam com o público em todo o mundo e como você pode aproveitá-las para impulsionar sua estratégia de ...

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to ...

Los consumidores de hoy en día se mueven sin problemas entre dispositivos y plataformas. Aprovechando los datos más fiables y completos del sector, respaldados por la ciencia de datos más avanzada, ...

브랜드가 전 세계 고객과 소통하는 방식을 재편하고 있는 3대 트렌드와 이를 활용하여 마케팅 전략을 강화하는 방법을 알아보세요.

Tina Wilson is Nielsen’s Chief Administrative Officer. She’s responsible for driving operational excellence across the company, ensuring company-wide accountability for our transformation efforts, ...

Découvrez les trois principales tendances qui redéfinissent la manière dont les marques se connectent aux publics du monde entier , et apprenez comment les exploiter pour renforcer votre stratégie ...

Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, ...

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...