Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s ...

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...