By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape.

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

“Brands need controls that move as fast as social media does,” said Richard Raddon, co-founder & co-CEO of Zefr. “TikTok’s ...

Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has ...

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration.

Meta’s antitrust trial over its social media dominance began on Monday. The Federal Trade Commission – the US competition and consumer watchdog – alleges that it illegally maintained its dominance in ...

The integration will allow MarkApp to activate Sovrn’s commerce solution, enabling monetisation of shopping-intent traffic ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand?