Sourav Ganguly has been reappointed as the chairperson of the ICC Men's Cricket Committee, with his former India teammate VVS ...

Senior journalist Rahul Sinha will lead Zee News' DNA. “A veteran with over 27 years of fearless journalism, Rahul Sinha is ...

While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still ...

Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with audiences and ...

Aditya Modak, Co-founder & Director, Gargi by P N Gadgil & Sons and COO & CFO, PNGS, tells us how the 193-year-old brand ...

After turning down what insiders say was a Rs 300-crore renewal deal with Puma, Virat Kohli is taking his next big swing. The ...

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, ...

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs.

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA ...

The report attributes the growth primarily to JioHotstar’s multi-language live streaming of the Indian Premier League, which ...

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism ...

Campa has announced actor and Ram Charan as its new Brand Ambassador. With this partnership, the brand is launching a new ...