In 2024, Assembly executed a series of strategic initiatives, including a three-year roadmap integrating AI and automation into operations and budgeting. It predicted a record $12 billion in political ...

In 2024, Saatchi & Saatchi recorded the most new-business billings between January and September, according to Campaign Red’s latest analysis of global creative agencies. The agency secured the top ...

Zenith won eight accounts in 2024: Penn Entertainment ($10 million, per COMvergence); Rocket Companies ($360 million); Spotify ($40 million); H&M ($50 million); a confidential client ($101 million); ...

Progress in sustainability remained in the back seat, with one agency receiving the sole distinction and one agency netting an honorable mention.

In April 2024, the agency launched Digitas AI, a platform designed to make its teams smarter, faster and more creative. The tech became the backbone of nearly every new business pitch. Digitas saw ...

Accessory company Fossil Group, which selected Assembly as its global integrated media agency in May 2024, saw an 8% increase in consumer desirability and 6% lift in purchase intent following a ...

In 2024, Havas launched Converged, a global strategy that integrates media, creativity, production and technology into a single, end-to-end model, powered by its Converged media tool. The company ...

Budgets stabilized for some, but it was still a year of flux, though many shops seemed to have a slight rise in revenue compared to 2023.

A 2024 recipient of this distinction, the Stagwell agency continues to do the work by increasing its 2025 DEI budget over the previous year, maintaining an internal practice of conducting biannual pay ...

A trio of agencies stood out from the pack for their ability to produce award-winning work that taps into the culture, moves the needle for clients and impacts the bottom line.

As one of the original digital agencies, Razorfish keeps at the forefront of technology, including AI. It continues to train and upskill its people on AI, but also has dedicated AI experts who are ...

American tennis phenom Ben Shelton joins the ever-growing roster of athlete-clients-turned-ambassadors of the supplement ...