The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

Articles written by Prady Kumaar ...

The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...

Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection ...

Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

The Marcom Avenue's assistant vice president for marketing reflects on the connection between art and commentary, and how ...