The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

The Marcom Avenue's assistant vice president for marketing reflects on the connection between art and commentary, and how ...

Articles written by Tejinder Gill ...

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

Articles written by Kruti Berawala ...

Publicis Groupe South Asia has named Paritosh Srivastava as chief executive officer (CEO) of BBH India. Srivastava will take ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...