Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

TikTok's revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

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