Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.