MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you ...

MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work ...

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the ...

Thank you for your interest in presenting at MarTech! Please read on to get a better understanding of what we’re looking for in regard to submissions. Content: The speaker suggestions most likely to ...

The first brands to participate in the Re: Make initiative were Skittles, Snickers, and Old Spice. It was a great way for TikTok to stay in contact with big companies like these and get them to ...

The benefits of using call analytics software platforms Call tracking software and analytics play a vital role in bridging the gap between online and offline channels, leading to more efficient ...

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing ...

Christina Adame is the VP of SEO at Intero Digital, a leading digital marketing agency renowned for pioneering in the early SEO, SEM, and now GEO industries. As a Google-certified professional and an ...

Subject line: This is the first touchpoint and must make an immediate impact to encourage the recipient to open the email. Preheader: Often overlooked, the preheader text complements the subject line ...