This guide to B2B brand positioning cuts through the jargon to show you how to define your niche, find your voice, and stop competing on price.

Forget 'brand love'. We dissect the reasons behind the world's most recommended brands. Learn the principles of trust and how to apply them.

Master professional voice overs for advertising with our guide. Learn techniques, equipment, and industry secrets to create voice work that converts.

Stop wasting money on the AI in SEO hype. This guide reveals what works, the mistakes to avoid, and how to use AI as a tool to get actual results.

Learn how well-designed book covers can skyrocket your passive income, or how a poor one can cost you sales. First impressions truly matter.

It is essential to understand the 7 different types of logos and when to use them. Each type has strong and weak points - Need professional help?

Mascot Logos: Unleashing the Branding Magic In the bustling realm of modern branding, a unique and vibrant protagonist has been silently stealing the show – mascot logos. From sports teams to tech ...

Explore eras of Japanese graphic design - from prints starting in the 17th century to today’s dynamic mobile apps, architecture, and fashion.

This brochure design guide will provide tips and tricks to create eye-catching, effective brochures that captivate your audience and drive results.

An analysis of the 40 most famous company mascots. Learn the strategic lessons behind icons like the Michelin Man and Tony the Tiger.

Explore the life and work of Neville Brody, a graphic designer who redefined the industry. Dive into his innovative approach and lasting influence.

Forget safe and sterile. We analyse the 20 best punk logos from bands like the Ramones & Black Flag for real-world lessons in authentic branding.