In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and ...

Chapter 1 of Digital Shift Q1 2025 explores the latest developments in the rapidly evolving field of generative AI.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q1 2025 explores the latest developments in generative AI, the dawn of agentic marketing and the expansion of ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter four of four in the Q1 2025 edition of Digital Shift. View all chapters.

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and ...

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...

Michaela Weber, interim GM EMEA at BigCommerce, discusses the ways retailers can tackle returns while still easing the path to purchase for consumers.

The venerable retailer continues to invest in a broad range of customer experience initiatives, which are bearing fruit in its clothing and homeware division.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.