Agency executives and industry insiders differ on the meaning of independence amidst a surge in private equity investment.

In advertising, dance can sometimes feel like a substitute for a story. But not this week, when we had two dance-focused ads ...

Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Quirky effort from DDB Chicago and Critical Mass asks consumers to ‘Legally Acknowledge the Rainbow’ Skittles is adding some ...

Water became an unlikely internet star over the weekend thanks to a extravagant morning routine video from fitness influencer ...

Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the ...

The global CEO of M&C Saatchi Consulting writes about how women must navigate the delicate balance of being strong, decisive ...

E-Trade plugs broader offerings from its parent company Morgan Stanley in an ad running during sporting events.

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.

The Future Titans of Retail report shows that top retailers like Walmart, Amazon and Temu are increasing their share of voice and diversifying their media mix.