Apple is reportedly working on a major Siri overhaul by 2027, aiming to make the virtual assistant more conversational and AI-driven, much like OpenAI's ChatGPT and Google's Gemini. To achieve this, Apple plans to implement a complete infrastructure revamp and deeper AI integration.

Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Apple’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing.

Apple CEO Tim Cook said in the spring that his company had all kinds of big AI plans. Many of them have yet to materialize.

Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding

Apple's senior director Robby Walker admitted to staff that delays to key AI features for Siri have been 'ugly' and 'embarrassing.' The enhancements for Siri, promoted before they were ready, are now indefinitely postponed.

We’re one week removed from Apple’s decision to indefinitely delay the “more personalized” version of Siri that was first