Discover the intriguing history and symbolism behind the iconic Starbucks logo. From its maritime origins to modern-day myths, the siren's evolution mirrors the journey of the global coffee giant ...

The Evolution of the Starbucks Logo The Starbucks logo has undergone several changes since the company's founding in 1971. The original logo featured a brown color and a double-tailed mermaid ...

Cups with Starbucks’s logos from (from left) 1971, 1987, 1992, and 2011 (Starbucks) ...

A logo was designed around her, and our long relationship with the Siren began." "Our new evolution liberates the Siren from the outer ring, making her the true, welcoming face of Starbucks.

Starbucks typography is moving away from hand-lettering and towards three fonts: Sodo Sans, Lander and Trade Gothic. The site even lets people try out the typefaces on the page. Illustrations are ...

A miniature car commemorates the first Starbucks drive-thru in 1994. Drive-thrus are now key to Starbucks' sales, and about 90% of new locations have one.